Social media plays a big role in marketing and advertising. Social platforms such as Facebook, TikTok, Instagram, LinkedIn and others enable SA businesses to connect with customers more personally, share general updates to customers, latest promotions, and increase brand awareness.
While social media is definitely a powerful tool with marketing and advertising, don’t forget the significance of having a website. Here are a few reasons why:
Credibility and professionalism
Imagine your website as your vehicle signage, flyer or business card. It makes your business look professional to the public. A well crafted website with clear messages, perfect images, and simple navigation demonstrates that you’re committed to your business and value any customers experience.
No ownership or control
The main problem with social media is not owning your profile. If there’s a problem with your account, you could lose your entire business since you don’t technically own the profile. How can this happen? Running an ad that does not meet requirements means your account gets disabled. The best strategy you should consider is getting a website for your business alongside your social media accounts. Let them work together while running your business.
Deeper Engagement
Social media works best for connecting you with existing customers and new customers provided you advertise. However, it’s not always the best way to show customers your brand image. Social media is a place were you grow your audience and your website is were interested people would go and seal the deal based on what they see and read.
The integration of a well-crafted website and a good presence across social media platforms can prove to be the best strategy for your business. By using the specific advantages of each platform, you can connect with more people, interact better with customers, and establish the trust and professionalism you’d need to gain more leads and sales.
