Marketing

Learn how to develop a compelling brand identity for your small to medium business with these expert tips. From defining your values to crafting a memorable logo and consistent visual identity, discover how to resonate with your audience authentically. Explore a personalised example of a coffee shop’s brand identity in action. Brand identity is the […]

Securing potential customers and converting them into clients is a crucial aspect of any business operation. In the B2B area, getting leads is the focus of all marketing and sales strategies, this means creating and nurturing business leads. What is a lead for a business? A business lead is someone who might become a customer

If you own a service or product based business, you can increase your forth quarter sales. Effective planning and good marketing campaigns is all it takes. If you haven’t given it much thought yet, there’s no better time to begin than now. Plan your festive season promotionsWhen gearing up for the forth quarter, a crucial

Social media plays a big role in marketing and advertising. Social platforms such as Facebook, TikTok, Instagram, LinkedIn and others enable SA businesses to connect with customers more personally, share general updates to customers, latest promotions, and increase brand awareness. While social media is definitely a powerful tool with marketing and advertising, don’t forget the